SEO - search engine optimization
SEO full form

SEO full form

You will often hear about SEO. SEO full form stands for search engine optimization. If you run your website or blog, then it is very important to know about SEO.

What is SEO? SEO full form in Digital marketing

SEO is all the technology that we can use to bring our website up in the search results of search engines. Actually, Google does ranking work on the basis of algorithms. To get more visitors on any website or blog, you need to be above in the top 10 search results.

It is often seen that many websites exist on the same topic, in such a situation it is very important to the presence of your website in the ranking of search results, for which SEO’s help is taken. with SEO your website designing should be good.

What is a search engine?

A search engine is such an algorithm that works to give the correct information, whatever query we have searched on the internet, for which it fastly crawl, index and rank the information in its database which is called SERP (Search engine Result Page). Google, yahoo, bing are the search engine.

SERP – Whenever you want to search any information on the google search engine in search box whatever query you enter like what is the importance of SEO?

then the within a second search result list appears in front of you it is called Search Engine Result page i.e. SERP.

In nowadays the google search engine is the most preferable engine because if we have to search for anything, then we use Google search engine.

Nearly about 70% of people like to use google engines when you want to search anything on Google, it shows you the top best similar result related to your query, which you can get the right information.

How does the search engine work?

Just like if you search for “what is SEO” then the search engine brings you the crawling and indexed ranking list in front of you.

Which the spider and crawler of a web search engine crawl and index files continuously and make their positioning rundown.

And as soon as you do some search, then you see it on the search engine result page (SERP).

Why SEO is important?

Let me tell you that according to a recently published survey, 90% of people do not go beyond the first page of search results. In such a situation, it is necessary that your website is present on the first page.

You can guess that if your website is not able to come on the first page then you will get only 10% visitors. If there are no visitors, there will be no traffic. You will not be able to make money with ADS without traffic.

Even if your objective is not to earn money, no one will be able to read your given information. And in the end, your hard work will go in vain.

In such a situation, SEO can help you. This can not only bring your website up in search results but can also bring you more traffic.

Types of SEO

1.On-Page SEO

2.Off-Page SEO

On-page SEO

Search engine optimization has two important factors. As the first importance, we talk about on-page SEO as it is the most significant factor to expand organic traffic on the site. to the arrangement, your site as per search engine optimization, the work that is done is known as on-page SEO.

By doing this, growth in your organic traffic. On-page SEO implies making your blog or site SEO optimized. Structure of the site and well-optimized content dealing with SEO. Choose the template carefully.

Keep in mind that your content is unique and better written. Choose the title, meta description, and keywords carefully. If you use the keywords that are searched a lot in the meta description, then Google will be easy to understand on which topic your article is written.

On-page SEO technique

Website Speed ​​- According to a survey, if a website cannot open between 5 and 6 seconds, then people go from that website to another website.

This means you need to keep your website fast. For this, you choose simple and breathtaking themes, do not use too many plug-ins and keep the size of the uploaded image low. With these few methods, your website will open very quickly.

Internal Linking – This means your website navigation should be better. In simple language, there is no problem in going from here to there.Make sure that you have placed all the links in a better place on the homepage.

Alt Tags – Using photos in your website can increase your visitors. Don’t forget to alt tag the photos used. This makes Google Boat easier to understand your image.

Keywords – It is very important to research properly to know the right keywords. The more accurate keywords you put in content, titles and tags, the more you can increase rankings.

Post URL – Keep your post URL very simple and short.

For example :

  1. Check Broken Links
  2. Clear Page Cache
  3. Google Analytics
  4. Google Sitemap 
  5. Highlight Important Keyword
  6. HTML Page Size
  7. Image Alt Tag
  8. Internal Links
  9. Keyword Density
  10. Meta Description
  11. Mobile-friendly Website
  12. Post-Good Length
  13. SEO Friendly URL 
  14. Social Media Button
  15. Title Tag
  16. URL Structure
  17. Use Heading Tag
  18. site design
  19. Website Favicon
  20. site Security HTTPS
  21. website speed
  22. Website Structure etc
Off-page SEO

Off-page SEO is for the promotion of your website. There are many ways for promotion and by using them we can improve the SEO of the website.

The most common way is to comment on a popular blog or website and give a link to your website. It is also called backlink in the SEO language.

Another great way is to create a breathtaking page of your website on Facebook, Twitter, and Instagram. This can increase the number of users to the website.

Off-page SEO technique

Create backlinks – this method can bring a lot of visitors to your website. For this, you have to go to the most popular website and comment. Keep in mind that you must provide a link to the website. This increases visitors to your website.

Search Engine Submission – Submit your website to search engines properly.

Social Media – Create pages in the social media of your website and keep them updated. Doing this increases the chances of visiting visitors from social media.

Question-answer website – Give a link to your website on the question-answer website Search the topic on which you have written a blog. Answer the questions of the people there and give them a website as well. With this, those people will be able to get more information on your website and traffic will also increase.

For example :

1.Social Networking Site

  • Delicious
  • Digg
  • Diggo
  • Facebook
  • google-plus etc
  • Linkedin
  • Pinterest
  • Reddit
  • Social Bookmarking Site
  • Stumbleupon
  • Tumblr
  • Twitter etc

2.Blog Directory Submission

3.Search Engine Submission

4.Video Sharing site

5.Blog Commenting

6.Classifieds Submission Site

7.Forum Posting

8.Guest Posting

9.Photo Sharing site

Type of SEO Techniques

There are also two types of SEO Techniques. Which is very important for you to understand In the event that you don’t get them, at that point as opposed to expanding traffic, you harm your site.

White hat SEO

Black hat SEO

White Hat SEO – Techniques that search engines accept and approve. White hat SEO When you do search engine optimization and link building for your website by natural way, it is called white hat SEO. Best Blogger of India use this Technique, it is very good for your website. With increasing the value of the website, it also increases traffic

Black Hat SEO – Techniques that search engines do not approve and also reduce impact. These are also called spamdexing. Black hat SEO When the search engine’s guidelines are not followed to rank a website in google, it is called Black hat SEO. The use of this has a bad effect on the website.

White hat SEO

It follows the rule made by the google search engine.

It does not have any type of fault.

Its linked to the search engine index, and support for the user is complete.

It decides that the content of the webpage is for the user, not just the search engine.

This determines the good quality of the web page.

It decides the content of work on the website.

Black hat SEO

Trying to raise ranks that are not approved by search engines.

Redirecting visitors from one page to another page which is not human-friendly for search engines.

Redirecting visitors to a page that is a separate page from the page that the search engine ranked.

Repeating the same keyword in meta tags many times, and using keywords that don’t match the content of the website.

Creating low-level websites with little content and repeating similar keywords.

So friends, in this post, we have told you in simple words about what SEO is and how important it is for any website

You can write any type of question or suggestion related to SEO full form in the comment below.

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